The Pulse on the Market
It’s been a busy start to 2024, and we’re thrilled to be making connections between our top-tier talent and clients. As we enter into Q2, we’re taking a look at the roles we think are going to shape the industry for the rest of the year.
We’re happy to report design roles are hot again! Brands want to elevate their collections, and this year is all about reinvention. In today’s highly competitive market, even the most stable of brands are investing in top-tier talent to either continue driving their creative vision forward or take an entirely new direction. Fueled by shifting consumer preferences, technological advancements, and a growing global market, designers play a more pivotal role than ever in the success of fashion, beauty, and wellness brands.
Building on the theme of evolution, Social Media and Marketing professionals continue to be an in-demand role in fashion. Social media has grown leaps and bounds in the last decade, becoming one of the most sought-after roles to fill across all industries. While Marketing has a longer history, recent updates in technology have made the field more exciting than ever. Brands today are able to see their return on investment quickly and are able to be more nimble when it comes to direction changes and short lead times — all without taking a hit in the budget. Those most successful in social media and marketing are left and right-brained: They’ve mastered creative storytelling and have the analytics to back it up.
Brands can’t make money without sales! From Account Executives to Sales Managers, many brands are looking to add on to their revenue with these crucial hires. Sales roles are the driving force behind revenue generation, customer acquisition, and business growth. With the rise of digital commerce, evolving consumer behavior, and the need for personalized experiences, sales professionals are in high demand like never before.
Fractional roles is one last trend we’re keeping our eye on this year. You may be asking, what are fractional roles? It’s when senior-level talent comes into a company to help support a need for them in the short term. It sounds more sophisticated than a freelancer or a consultant, doesn’t it? Another trend we’re noticing: These fractional roles are at the director level and above. This can be amazing opportunities for high-value candidates looking for something a little different.
Looking for a role in one of these fields? Looking to fill one of these roles in your company? Let’s connect and see how we can work together!
